2024 Collection - Hidden Beauty(5)

The 2024 Hidden Beauty Collection embraces the concept of uramasari, where elegance lies just beneath the surface. Inspired by a tradition of subtle luxury, each minimalist piece reveals hidden layers of exquisite craftsmanship upon closer inspection. What seems simple at first glance unfolds into a world of refined beauty, honoring both tradition and modern elegance.

Yuichi invites you to experience the new generation of producers marrying modern with tradition to create small-batch, elegant, and functional cups.